The situation changes the answer.
Explore the questions that matter to your buyers, from discovering a category to weighing specific alternatives.
AI brand intelligence for marketing teams
AI is telling
your story.
See what it says.
See how AI platforms describe and recommend your company, which competitors appear alongside you, and the original answers behind each finding.
+ The buyer’s question
“What’s a good project tool
for a small creative team?”
for a small creative team?”
✳AN AI ANSWER, UNPACKED↗
Northstar is an approachable choice for a small creative team, provided you don’t need complex resource planning.
RecommendationWith conditions
The mention is only
part of the story.
part of the story.
01 / PerceptionWhat are we
What are we
known for?
02 / RecommendationWhen are we
When are we
the right fit?
03 / CompetitionWho’s in the
Who’s in the
conversation with us?
From a passing mention
to a clearer understanding.
Explore the patterns. Change the buying situation. Open the original answer whenever you want to look closer.
BRAND PERCEPTION
What does AI associate with Northstar?
Association within answers that mention the company.
| Association | Northstar | Orbit | Relay |
|---|---|---|---|
| Easy to adopt | 40%4 of 10 | 60%6 of 10 | |
| Creative workflows | 20%2 of 10 | 40%4 of 10 | |
| Complex planning | 80%8 of 10 | 50%5 of 10 |
Fictional companies. Counts are illustrative.Open a Northstar cell for a sample answer ↗
A mention needs context
“Recommended”
is the beginning
of a question.
For which buyer? In what situation? With what caveat? LatentFrame keeps the conditions attached, so you can understand what an answer actually says.
Look inside the workspaceDifferent answers can disagree.
See where descriptions align and where recommendations diverge. Uncertainty stays visible.
The original is always worth reading.
Follow a pattern back to its supporting passages, the full answer, and the sources recorded with it.
Built for the work behind the brand
Bring evidence to your next
positioning decision.
Positioning
Does the way AI describes you reflect the story you’re trying to tell?
For brand & product marketingCompetitive strategy
In which buying situations are alternatives recommended alongside you?
For competitive intelligenceContent & proof
Which recurring claims deserve a closer look at your public evidence?
For content & communicationsA few things to know
From patterns
to original answers.
What does LatentFrame measure?
How a company appears, is described, and is recommended within a defined set of captured AI answers. The question, platform, collection, and eligible answer counts give every measurement its context.
Is this a way to improve AI rankings?
LatentFrame helps you understand what AI answers say and identify questions worth investigating. It does not promise rankings or control over what an AI platform recommends.
Can I read the evidence myself?
Yes. The workspace connects measurements with supporting passages and the complete retained answer, so a summary does not have to be the end of the conversation.
Can I use LatentFrame today?
LatentFrame is in development, and general access is not yet open. Email us to ask about early access. The demo on this page uses fictional companies, illustrative counts, and sample answers.
Meet your brand from the other side